Yellow Tape Records

I had the pleasure of collaborating in a truly special way with the team at this renowned Egyptian record store. After carefully studying what would make a distinctive identity for their movement, I created a logo and visual identity system that continues to be used according to the brand guidelines years later.

Working closely with the Yellow Tape Records team in Cairo allowed me to develop a comprehensive visual language that captured their unique position in the Egyptian music scene. The brand identity needed to resonate with local music enthusiasts while maintaining a contemporary, international appeal.

The collaboration process was remarkably smooth, with open communication and a shared vision leading to a cohesive visual system. The resulting identity has proven its longevity, still being faithfully implemented across their platforms as can be seen on their Instagram profile (@yellowtaperec).

This project stands out as an example of successful long-distance creative partnership, bridging different cultures through design while creating a lasting visual presence for an important hub in Cairo’s music community.